About
Born from a Movement
“When Hispanic Americans speak with one voice, the entire nation listens.”
Why Hispanics Vote Exists
Hispanic Americans are the fastest-growing voting bloc in the United States — and one of the most politically misunderstood. Decades of assumptions, neglect, and transactional outreach have left millions of Hispanic voters disengaged, misrepresented, and underestimated.
Hispanics Vote was founded to change that. Not with talking points. With infrastructure, community, and a genuine commitment to the people we serve.
Mission
Hispanics Vote mobilizes Hispanic Americans to register, vote, lead, and advocate — building a unified, informed, and civically engaged Hispanic conservative community with national reach and lasting impact. We do this by providing actionable training, events, information, and resources that empower grassroots leaders and voters alike.
Vision
A Hispanic community fully engaged in American civic life — registered, informed, organized, and heard, ensuring representation at all levels of government.
Founded by Barbara Casanova
Hispanics Vote was founded by Barbara Casanova — conservative political strategist, National Secretary of the Republican National Hispanic Assembly, and the daughter and granddaughter of Cuban exile leaders who helped build the Hispanic conservative movement in America.
Her grandfather, Senator José Manuel Casanova, was Cuba's Sugar Czar. Her parents worked presidential campaigns for Nixon, Ford, and Reagan, helped found the RNHA, and served in the Reagan and Bush administrations. Barbara grew up in Washington, DC, during the Reagan years — learning how political power is actually made. She has spent three decades turning that inheritance into results.
Hispanics Vote is not Barbara Casanova's next project. It is the organization her entire life has been pointing toward.
Learn More About BarbaraWhat We Stand For
Values
- Dignidad
- Every Hispanic American deserves to be engaged with respect, not as a demographic to be managed.
- Unidad
- A fragmented community has no power. A unified community changes elections, policy, and history.
- Libertad
- Conservative values reflect the experience of communities that have lived under their opposites.
- Servicio
- Civic engagement is not a transaction. It is an obligation to the community and to the country.
- Rumbo
- We know exactly where we are going and why.