Leadership
Hispanics Vote is built by organizers, strategists, and advocates who have spent their lives in the work — not parachuting in for an election cycle. These are the people turning a movement into infrastructure.
Our People
Founder & President
Conservative political strategist and National Secretary of the Republican National Hispanic Assembly. The daughter and granddaughter of Cuban exile leaders who helped build the Hispanic conservative movement in America.
Senior Advisor & Guest Faculty
Communicator. Connector. Leader. For almost 30 years, diving headfirst into the world of messaging and strategy, helping people and organizations cut through the noise to find their voice—and get results. Whether it's running political campaigns, training up-and-coming leaders, or building coalitions that actually work, turning big ideas into tangible action.
Our Partners
Hispanics Vote collaborates with organizations and community partners across the country to register, inform, and mobilize the Hispanic electorate.
Advocacy & Coalition Building
Associations working on bilateral trade, immigration, energy, and small-business policy partner with Barbara to build coalitions that carry weight with both U.S. policymakers and Latin American counterparts.
Join Us
Hispanics Vote is recruiting leaders, organizers, and volunteers in every state. Find your place in the movement.
Get Involved